New approach to winemaking: rebranding of Georgian wine Askaneli this spring

Already this spring, we are expecting a rebranding of the Askaneli brand: a complete reboot and a new embodiment of everyone’s favorite wines, and spirits.

Skillfully combining the traditions of Georgian winemaking and European technologies, Askaneli has embodied this tandem in its new page in history. Slowly moving every day on the path to updating and optimizing all work processes. Now the company called Askaneli Winery & Distillery.

Askaneli Winery & Distillery is an excellent winery known throughout the world. The company has a huge number of awards from well-known, prestigious publications, as well as competitions and international events in the alcohol sector.
A wave of change has swept through everything from harvests and planting of vines to refurbishment of a factory and improvement of equipment. The planting of vines has quadrupled compared to previous years. The production plant in Kakheti was equipped with the best European equipment. The company carefully monitors the yield of grapes and even switches to full organic production. A team of French oenologists Oenoteam serving wineries in Bordeaux consults the company.

Today Askaneli sells 12 million bottles of alcoholic beverages a year.

New premium collections added to the wine line: Gocha’s Collection and Author’s Collection. The line of classic wines (Classic Collection) has also undergone updates.

In the near future, the Askaneli brand is expecting a rebranding of spirits.

Not only work processes were structured, but also the approach to tastes changed. Now Askaneli combines European winemaking directions, not forgetting to pay tribute to the traditions for which Georgian wines are valued all over the world.